Sample Resume International Business Management

Project Report Date 05/05/2015 Time: Marks Student’s Name ID Fatima Jasem Al Ali – BAF1406010 / Student’s Name ID / Student’s Name ID / Student’s Name ID / Student’s Name ID / Course Name International Business Management Course Code BUS 417 Semester Spring 2015 Instructor’s Name Dr.Moataz ,Dr.Ajayeb Dr.Tarek valuation Introduction Body of the Report Conclusion Recommendations References Appendix: Organization, language, presentation Individual presentation Total Weight 2% 5% 2% 2% 2% 7% 20% Student Mark NOTE: Submission via turnitin, http:// ect.ac.ae/E learn. Note: This project counts for 20% of the student final grade. Project Subject: †¢ Choose only one of the following topics: 1. Multinational Enterprise {MNE}. 2. Small and Medium-sized enterprise {SME}. 3. Free Zone. 4. Economic Blocs {GCC}. †¢ Project Working Guidelines A. Project Structure It is recommended that your project report have the following structure in the order provided here. 1. Table of Contents Table of contents should contain titles and page numbers for the main sections and subsections of your report. The table of contents should also include entries for any appendices in your report. 2. Introduction It consists of presenting your organization, the subject and the objectives of your project. You should also present the different questions and issuesShow MoreRelatedSample Resume : Career Development970 Words   |  4 PagesDuffin Career Development Admittedly, I have never done a formal resume and this exercise was eye opening. The job search was humbling and interesting because of the competition and limited results in my search. I have to find out who I have become and who I want to portray on my perspective. After conducting the sample resume and pondering how I would modify my skill set for a global audience, I concluded there a several steps that I need to take moving forward. First I need to illustrate myRead MoreApplication For The Position Of Program Delivery Manager Telecommunications1583 Words   |  7 Pagesprogram management professional with a proven track record of achievements aligned to this job requirement, I am excited to submit my application for the position of Program Delivery Manager Telecommunications as advertised recently on the SEEK. With significant industry experience in management and leadership roles, every time I exceeded expectations of my management and stakeholder by leveraging the ability of analytical, strategic and tactical thinking, which is imperative for a business leaderRead MoreHrm: Contribution1703 Words   |  7 Pagese-HRM to the business organizations in the HR area Introduction: In today’s, with the develop of the information technology, information systems and the internet are become more and more important and revolutionizing the Human Resource Management in the organization, increasing the efficiency of the operation and supporting the HR professionals in those HR functions. Therefore, the e-HRM systems was derived which is use of web- based technologies for human resources management practices. ItRead MoreRecruitment Plan For A New Position948 Words   |  4 Pagesand identified the following criteria: the new position will be an Accounting Manager and must have IT experience. In addition, as the company will most likely be entering in the global market, it is highly desirable that the candidate has international business experience and is fluent in English and Spanish. These criteria may also be a constraint and was taken into account when discussion salary. A range was set from $70,000 to $80,000 with an option to include inducements to b roaden the poolRead MoreA Comparison Between Advertising Agencies’ and Pr Agencies’ Internationalization Motives and Entry Modes - Eight Cases from Sweden20158 Words   |  81 Pagesand entry modes - Eight cases from Sweden 1. Abstract The firm internationalization literature is extensive, but dominated by studies of technical, often large, firms. The service firm internationalization literature is slowly growing. Few international contributions are found investigating the advertising industry and no such studies focus on the Swedish market. The PR industry has been internationally neglected. This study investigates four advertising agencies and four PR agencies in the SwedishRead MoreIhrm Quality Compliance at the Hawthorne Arms1665 Words   |  7 Pagescompliance at the Hawthorne Arms ___________________________ Prepared by, Parth v. Purohit (19) (Ahmedabad Mgnt. Association) * Summary of the case: * This case is presented to highlight the complex and dynamic relationship between an international assignment and the selection of a qualified expatriate manager for that assignment. * The changing nature of the job – from a Plant Manager of a wholly owned subsidiary to a Quality Compliance Officer in a ten year joint venture – combinesRead MoreThe Impact Of Service Learning On Residency Interviews1547 Words   |  7 Pagesas well as, their moral commitment to service.12 For example, participation in a student-run clinic can increase a student’s ability to empathize with the socio-economic difficulties of their patients13 and students who have participated in international service learning experiences are more likely to care for patients on public assistance and immigrant patients.14 Even though service learning provides a venue for students to demonstrate their competency to enter residency, it has been estimatedRead MoreHrm 599 Week 3 Assignment 1 a Growing Small Business Hrm599 Week 3 Assignment 1 a Growing Small Business3623 Words   |  15 Pagesand how you view HR now.   * Review the video titled â€Å"Strategic HR† (4 min 43 s). Next, create an HRM strategy for an organization you are familiar with. In your HRM strategy, address the following elements:   * Alignment with the general business strategy * Strategic vision * Productivity * Job satisfaction * Turnover   * Absenteeism HRM 599 Week 2 Discussion Mitigating Legal Issues  Ã‚  Please respond to the following: * Go to the  U.S. Equal Employment OpportunityRead MoreMaking Presentations to Prospective Employers1361 Words   |  5 Pageshigh-profiled professional resume characterizing the necessary achievements, working experiences and the necessitated education. It assists in acquiring a better career opportunity in a suitable work environs. Professional resume summary Personal information Name: Lincoln Wales Burrows Date of birth: 03-11-1953 Nationality: American and Kenyan (Dual) Email: linc.burrows@yahoo.com Telephone: +25472156443256 Academic background Oxford University School of Institution Management PHD (Distinction) Read MoreQuality Compliance Manager1813 Words   |  8 Pagesbonus asset to expanding contacts for the long term of Trianon. Having said all this he is a great risk knowing he his short time frame with Trainon would create a conflict between local contracts and Trainon. Sinead Marrinan McGuire: Mrs. Sinead resume has impressive technical potentials in particular in the field of joint ventures. Mrs. McGuire on the other has many weaknesses that wouldn’t be fit as a candidate for the position. Beginning with she has been more drawn to the Western Europe regions

Immigrant Labor in California Example

Essays on Immigrant Labor in California Term Paper Immigrant Labor in California Contents Contents 1 2 2.Introduction 2 3.Attraction for Immigrants 3 4.Relation and effects of Immigrants with US economy 6 5.Conclusion 7 6.References 8 1. Abstract Ever since the 1960s, immigration has reemerged as a foremost constituent in the intensification of the California’s populace increasing its size more than twice of original and pushing California towards the position of largest state in the Union. In California the immigrants are an imperative source for filling the gap between the demand and supply of employment, yet their integration has been potholed and consequential their financially viable upshots are unequal. As the major part of immigrants in California consists of â€Å"Latinos and Asians,† there have been increasing instances of opposing and agitation about their societal, financial as well as cultural impacts on California leading to a criticism from traditional inhabitants. Though, the political pendulum is now wavering flipside to extra sensible point with the spotlight on to identify the manner in which the California can acquire best benefit out of its cultural variety and assist a superior assimilation of its immigrants in the state’s economy and the social order. This paper highlights on a brief assessment of immigration to the United States of America and California paying meticulous awareness to unusual immigration effects the civic policies and added aspects that influence the size and composition of the immigration. 2. Introduction Continuous immigration to the state of California is entrenched in immigration to the United States which has receded and flooded with the modifications in policies, fiscal cycles. The model of â€Å"legalized immigration† was altered by the â€Å"1965 Immigration Act,† which re-opened the entrance to outsized extent immigration and put an end to the ethnically prejudiced national origins allocation system. The attraction of this act is â€Å"family reunification.† As per the provisions made in the act, the act empowered American people and conventional stable residents to sponsor the family associations for legalized admission in the country. For the purpose of rapid economical growth the government permitted a minor but progressively bigger portion of the immigration quotas to the persons who are estimated to be capable to contribute in the economy either due to they hold exceptional skills or aptitude or due to their sound financial background. The final secti on of the act envelops â€Å"political refugees.† 3. Attraction for Immigrants The USA comprises a protracted history of utilizing immigrant labor to tackle with the labor shortages. In the year 1942-43, U.S. signed a contractual agreement with Mexico in order to permit â€Å"braceros† (temporary workers) to provide their services on a temporarily basis in the United States. The participation of America’s most capable labor in world war triggered huge shortage of labor in the country; the â€Å"Bracero† agreement was functional for over 22 years and incorporated in its contribution over 4.4 million Mexican nationals. US have always attracted workers from worldwide to fill up the jobs entailing advanced education, specifically in the â€Å"health technology industries.† For the duration of 1970s and 1980s, the health industry of US suffers from trauma of skilled labor shortages due to which they recruited a lot of temporary workers to fill up the hefty gap. In the year 1998, Congress approved the â€Å"American Competitiveness and W orkforce Improvement Act† that endorsed the utilization of foreign employees for provisional employment in a specialty profession via â€Å"H-1B visa.† This Act was conceded as a consequence of augmented demands by high-tech businesses that were alleging that the U.S. trades were suffering from short supply of dedicated skilled workers. Resolutely, the immigrant’s limits continued escalating over time, first to 114,000 all through the year 2000, and afterward to 196,000 for years 2001, 2002 and 2003 respectively. As per the estimations by Immigration and Naturalization Service {INS}, almost half of the â€Å"H-1B petitions† were approved to Indian nationals, surpassing China, the subsequent developed country. It also estimates that more or less 53 % of the approved petitions were for employees with expertise in systems analysis or programming. Some of the aspects responsible for attracting immigrants in the state of California are as follows: Higher unemployment rate Low poverty rate Higher wage levels High job growth Higher unemployment rate Amid and post early 90’s recession, the California’s unemployment rate was around 2% - 3% upper as compared to the rest of the US states for several years. The California’s elevated unemployment rate is accounted for by the sluggish recovery of its economy from the defense sector expenses recession and the quick turn down in construction commotions. Ever since 1994, though, California’s unemployment rate has motivated nearer to that of the country, even throughout the phase of â€Å"Internet and technology† career losses follow up to 2000. Furthermore, the California’s unemployment rate in the fiscal year 2005-2006 is almost the identical as it was during 90’s. The considerable legal and illegal immigration into California has consequential in neither an increasing long-term unemployment rate nor an escalation in the gap amid the California and the nationwide unemployment rates. Low poverty rate The US witnessed a noticeable increase in the poverty rates in the late 1970s and early 1980s. In California the poverty rate ascends for â€Å"kids and working-age adults†, but chops down for citizens above the age of 65. Escalated immigration donated to the boost in poverty rates in the 1970s 1980s as a bigger portion of immigrants arrive with near to the ground educational skill and career talents assisting the amplification in poverty rates for the children. Amid the year 1993, the state received a record growth in the poverty rates as the rate augmented from 13.9% to a record level of 18.2%. But at that point also the state’s poverty rate was around 3% higher than the nationalized rate. As of current situation, due to the state’s better policies the California’s poverty rate has descended to 13.3% which is inferior to 1990 rate. Continuous reduction in the poverty rate in comparison to the rest of US has proven to be a point of attraction for the imm igrants to settle and work in the state. Higher wage levels Usual remuneration levels in California are privileged as compared to the rest of the nation. The chief basis for this is that California comprises of an above-average attentiveness of high-paying industries like â€Å"motion picture production, high tech manufacturing and professional services.† In 1990, average wages in California were 10.9% above the national average. In 2004, despite the loss of aerospace and high tech jobs and despite continuing high levels of immigration, wage levels in California had climbed to 13.4% above the national average. High job growth For the period of the past 40 years, California has generally outpaced the country in the field of job growth while the nationalized economy nurtures speedily. The state of California outpaced the country in â€Å"job growth† amid 1994 – 2000, and it harmonized with the US all through the turn-down post 2000. Precise industrial events formed California’s job recital during the 1990-1994 and 2000-2004 phase. As per the official estimations, the amount of jobs in California amplified by 4.0 % i.e. 573,700 amid Nov 2003 and May 2006. California’s job growth rate was upper than that of the rest of the nation, but fewer than half of other western states for the duration of the similar period. The number of jobs in the rest of the US amplified by 3.8 % while the shared number of jobs in the states of â€Å"Alaska, Hawaii, Nevada, Oregon, and Washington† increased by 9.0 %. The state has constantly guaranteed the job growth and career opportunities due to which it is a preferable choice for the immigrants to be employed here and earn better living. 4. Relation and effects of Immigrants with US economy Immigration has duo discrete consequences and these are specifically the costs that impel the immigration debate. This is an undeniable fact that the US economy achieves a lot of its growth through immigrants. The immigration boosts the mass of the fiscal pie accessible to native inhabitants. Immigration also reallocates earnings from native personnel’s who contend with immigrants to those who appoint and utilize immigrant services. Immigration changes the way of division of economic pie among employees and firms. Evaluating how immigration affects the welfare of U.S. citizens is a difficult procedure. This is due to intricacy of immigration’s economical impact and might take huge time and effort, as all citizens are dissimilar in expressions of their economic characteristics. Still in retrospect it is not simple to discriminate the sway of immigration from that of other economic forces at job at the equivalent time. The experts believe that the immigration have an opti mistic effect on the USA economy as a whole as well as on the earnings of US born employees. On average, US citizens are benefited from immigration. Immigrants lean to balance natives, hoisting natives’ efficiency and profits. Watchful studies of the long-run financial effects of immigration reveal that it is probable to comprise a self-effacing, optimistic influence. Trained immigrants make assistance to modernization as they have a major positive fiscal impact. Immigrants not only transform the volume of the labor force, they also modify the relative supplies of aspects like inexperienced labor, experienced labor and introduction of their capital in the economy. US natives are be likely to advantageous from immigration specifically since immigrants are not just like inhabitants in provisos of their industrious characteristics and feature bequests for instance the existence of unqualified immigrated building laborers facilitates trained US architects and contractors to construct new dwellings at much inferior cost than usual escalating the US natives’ efficiency and revenue rise. 5. Conclusion Multiplying the approximate proportion gains by the entire wages of US citizens reveals that AWG (annual wage gains) from immigration in US economy are amid $30 billion and $80 billion. Immigrants boost the economy’s overall output and inhabitants carve up in piece of that raise because of complementarities in production. Diverse advancements towards evaluating US citizens overall profit gains from immigration capitulate records over $30 billion per annum. Sharply dropping immigration rate would be a poorly-targeted and ineffective method to aid low-wage American citizens. 6. References Baldassare, Mark. California in the New Millennium: The Changing Social and Political Landscape. University of California Press, 2002. Edward J. W. Park, John S. W. Park. Probationary Americans: Contemporary Immigration Policies and the Shaping of Asian American Communities. Routledge, 2005. Garcà ­a, Alma M. The Mexican Americans. Greenwood Publishing Group, 2002. Great Britain. Parliament. House of Lords. Select Committee on Economic Affairs, Great Britain. Parliament. House of Lords. Select Committee on Economic Affairs. The Economic Impact of Immigration. The Stationery Office, 2008. Jacob Alex Klerman, V. Joseph Hotz, Elaine Reardon, Amy G. Cox, Donna O. Farley, Steven J. Haider, Guido Imbens, Robert Schoeni. Welfare Reform in California: Early Results from the Impact Analysis. Rand Corporation, 2003. James Loucky, Jeanne Armstrong, Lawrence J. Estrada. Immigration in America Today: An Encyclopedia. Greenwood Publishing Group, 2006. Stout, Robert Joe. Why Immigrants Come to America: Braceros, Indocumentados, and the Migra. Greenwood Publishing Group, 2008.

“How does Alice Walker’s stories represents heritage conflict in the 1970s Free Essays

Alice Walker is a contemporary Afro-American writer who is renowned for her feminist beliefs and the way in which she reflects her views of the heritage of black American women in her prose and stories. This essay explores two of Walker’s works, Roselily and Everyday Use, both of which appeared in Walker’s collection of short stories entitled, In Love and Trouble in 1973. The paper examines the way in which the heritage conflict of the 1970s is represented and symbolized in both of these stories. We will write a custom essay sample on â€Å"How does Alice Walker’s stories represents heritage conflict in the 1970s? or any similar topic only for you Order Now Alice Walker’s short story Everyday Use, appeared in her. The story was predominantly concerned with the concept of heritage and addresses the way in which traditional values, culture and beliefs can be lost as a result of the pressure or desire to fit into other cultures and belief systems. Within the story conflicting views of the importance of heritage are presented through the characters of the prose and the way in which they interact with the everyday items of their home. In Roselily the theme of heritage is perhaps a little more subtle, with the story containing other, more prominent themes such as isolation and loneliness, male domination and inner turmoil. This story tells the tale of Roselily, an African America woman who is to marry a Muslim man and centers around her thoughts and feelings as the wedding takes place. In Everyday Use, the story is told through the eyes of Mama and key messages and statements are made through the representation of her two daughters, Dee and Maggie. Whereas Mama represents a solid, cautious and thoughtful character, Dee is portrayed as frivolous and superficial, someone who is unable to look beyond the surface of the world in which she lives. Her actions and behavior have a profound effect on her sister who appears to walk in Dee’s shadow feeling ugly and worthless. The main characters of Roselily and, as with Mama in Everyday Things, everything is told from her perspective. Whilst the man to whom she will marry is mentioned, he is never named, his presence in the story is there to represent a new life for Roselily, away from her past and her freedom: â€Å"She thinks of ropes, chains, handcuffs, his religion† (Walker, 1). In both pieces of writing the views of the individual characters are utilized to ensure that the importance of the heritage of Afro-Americans is not only recognized but that it is understood in the correct way. In Everyday Things the story is structured around the way in which each of the three characters views their heritage. Dee, successful and intelligent, feels the need to be progressive and modern and expresses embarrassment of her past. She feels that anything that occurred in her past is irrelevant to her current and future life and appears to pick and choose the elements of her background with which she wishes to affinitize herself with. Her African background, for example, exists to her as something through which she can achieve aesthetic or artistic objectives. An example of this can be seen in the way she changes her name from what she believes to be an American name, Dee, to Wangero Leewamika Kemanjo. Although here her intentions are to try and associate herself with her tradition and background there is an irony to her rejection of the name Dee that, in itself, was more closely aligned with her African roots than she recognized. Further evidence of Dee’s superficial embracement of her African culture can be seen within her appearance and the way in which she attempts to affiliate herself with her African background and make a statement about the culture from whence she originated: â€Å"A dress down to the ground, yellows and oranges enough to throw back the light of the sun. Earrings gold, too. Bracelets dangling and making noises. † (183, Walker). Dee is represented very differently from her sister and her mother and it is clear that their unique perceptions are purposely used by Alice Walker to represent conflicting views of heritage. This is played out through their relationship with the various items that are present in the family home. Whilst not of any financial value, the value that each of the characters places upon them is of significance. The quilts can be used as an example of this. Despite the fact that they have no monetary value to speak of, each daughter would like to have them. Dee sees them as something that she can display in her city residence. They act as a mechanism through which she hopes she can show off her African background to her family and friends. For Maggie, they are everyday objects that she needs to use to survive whilst living in her current circumstances: â€Å"there are no real windows, just some hole cut in the side with rawhide holding the shutters up on the outside† (Walker, 90). Despite their tatty appearance, the quilts are still of use to her in keeping her warm. Mama sees even further into the quilts, for her they represent her past and hold valuable memories of her family: â€Å"In both of them were scraps of dresses Grandma Dee had worn fifty and more years ago. Bits and pieces of Grandpa Jarrell’s Paisley shirts. And one teeny faded blue piece, about the size of a penny matchbox, that was from Great Grandpa Ezra’s uniform that he wore during the Civil War’ (Walker, 93). The quilts represent the history and heritage of the family and the struggles they have endured and overcome in order to survive in their current state. However, through the actions of Mama when she gives the quilts to Maggie, Alice Walker demonstrates her belief that heritage isn’t something to preserved and worshiped as something of the past. It is a living, breathing element of life as it continues to develop and flourish; not in Africa but in present day USA. In Roselily, the writing is structured entirely around the thoughts of the protagonist and she goes through the wedding ceremony. She is looking to her heritage, and her past, in order to make sense of her present and what may become of her in the future. Although the wedding and accompanying issues pertaining to women and their relationship with men takes forefront, the story also contains strong messages about the history and heritage of afro-American women. The story takes place at a time where the rights of blacks and whites in America were considered to be equal. Walker, however, does not seem to be in agreement with this and Roselily’s thoughts and stories clearly depict the lives of black women as being slaves to both men and to the system. For Roselily this is captured by her arduous work in the sewing factory and the many unsuccessful relationships she has had. Despite the civil rights movement she remains a substandard citizen, there appears to be no equality for African-American women. Whilst Roselily yearns for something better for herself and her children, she does not know how this can be achieved, â€Å"Her place will be in the home he has said, repeatedly, promising her rest she had prayed for. But now she wonders. When she is rested, what will she do? † (Walker, 1). Her situation can be seen to be reflective of the turmoil of her ancestor’s past. Her recognition that she needs more but her inability to recognize how she can achieve this is reminiscent of the black civil rights movements and the plight of the black people in their inability to recognize how they have a presence in America whilst maintaining their history and who they were. Whilst the men of this society seem to have achieved their objective of freedom and rights, the women are still struggling and fighting wars of their own. Both Roselily and Everyday Uses can be seen as representative of Alice Walker’s view of what it is to be an African-American. She believes that to be such to be to be both African and American: â€Å"to deny the American side of one’s heritage is disrespectful of one’s ancestors and, consequently, harmful to one’s self†. (White, 2001). In Everyday Uses Dee sees her African background as something that can make her American self more interesting and appealing to her peers and friends. Her sister, on the other hand, is concentrated on the here and now. She can recognize all too well the struggles of the past and wants to utilize as something she can build upon in order to survive the future. In Roselily the negative impact of the consolidation of Africa and American traditions upon African American women is represented and is more vividly portrayed. Roselily is a women whose past means that she is unable to see a future for herself that doesn’t depend upon the economic support of a man. The fact that the man to whom she is married remains unnamed throughout the story clearly reflects Alice Walker’s concerns lie firmly with women. References: Walker, Alice. In Love Trouble: Stories of Black Women. New York: Harvest Books, 2003. White, David. â€Å"White. Aâ€Å"Everyday UseA†: Defining African-American Heritage.. † Luminarium: Anthology of English Literature. 3 Apr. 2009 http://www. luminarium. org/contemporary/alicew/davidwhite. htm. White, Evelyn C.. Alice Walker: A Life. New York: W. W. Norton, 2005. Wood, Kerry Michael. â€Å"Literary analysis: African-American women and heritage in Everyday Use, by Alice Walker – by Kerry Michael Wood – Helium. † Helium – Where Knowledge Rules. 3 Apr. 2009 http://www. helium. com/items/1229309-conflicting-notions-of-afro-american-heritage-reflected-in-everyday-use-by-alice-walker. How to cite â€Å"How does Alice Walker’s stories represents heritage conflict in the 1970s?, Papers

Walmarts New Marketing Campaign & Tagline Case Study

References Questions: 1. Evaluate Walmarts new marketing campaign and tagline. Did the company make the right decision to drop Always Low Prices. Always. as a tagline? Why or why not? 2. Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain. Answers: 1. Evaluation of Walmarts New Marketing Campaign and Tagline The traditional retail chain, Walmart, introduced their new marketing strategy on 2007 having the tagline, Save Money. Live Better, to ensure a better growth in their business. The new campaign has aimed to minimize the expenses of the consumers resulting in increase of their savings. Walmart made their new marketing campaign through television commercials to reach the mass. Those commercials denoted that in the current economic state, no other organization can help to maintain a proper family budget as Walmart (corporate.walmart.com, 2016). The company has made the expense structure in such manner so that a family can save at around $3100 a year, which is quite reasonable in the case of shopping. Walmart has also communicated through its TV commercials that it has a substantial impact on decreased energy costs. Apart from that, it has been depicted that by a reduction in energy costs has also led to increasing in retirement savings and coverage of health care. The company took some measures at the time when the recession was prevailing by inducing massive price cuts during shopping to enhance the assurance of new customer enlistment (Steen, 2015). They also reduced the cost of the electronic goods and toys during the holidays by renovating the store structure. It was done through an effort named Project Impact. The project was initiated to maintain the stores cleaner, easy for mechanization leading to create a feel-good effect on the customers (Brea-Solis et al., 2015). Thus, the customers shop their product with the ultimate satisfaction as they desire. In a weak economic structure, Walmart has initiated a good strategy of having a product mix of forty-five percent consumabl es compared to its competitor Targets twenty percent (Yee Yazdanifard, 2015). Therefore, Walmart has become able to reach its target audience at the optimum level by imposing its new campaign. The tagline denoted that increased savings can result in the better satisfaction of a customer. If a customer can save money from a particular expenditure, then he can utilize the same for some other purpose (Anyon, 2014). The savings of the money from a segment and investing the amount in some other category makes a person feel better as he can think of investing his financial resources as per his desires. Therefore, more savings indicate the more buying power of a customer. Walmart decided to drop the tagline Always Low Prices, Always in the year 1996. As per the changing business scenario, the decision was right to take. In the year 1992, when Walmart opted the tagline to promote their activities, they were keen to get the maximum number of customers to buy products from their retail chain. At that point of time, to enhance the revenue at a constant acceleration, Walmart aimed to lower the price of its products (Truss et al., 2012). Due to that reason, a vast number of consumer base was created where customers affordability to buy products was much higher. But as time passed, the company realized that offering products at very low prices were eventually affecting their profitability. The margins were quite small which was hampering the position of the company in the competitive market (Steen, 2015). It was a wise decision to turn down the policy of making the price of the product low always as it ensured to sustain the company's excellence in the market. The company launched a campaign on price rollback where they highlighted the simple yellow smiley. The company exposed the smiley not only in the TV commercials, but also in the uniforms of its employees (Truss et al., 2012). It has been noticed that the campaign leads the business to recover its stock up to 1173 percent in the nineties. 2. Explanation on Protection of Walmart during Economy Rise Walmart has proven that it can flourish in its activities, even the economic conditions are not favorable. It maintained its prosperity when the recession was existing. When the economy is on the rise, it implies that customers have more liquid cash in hand indicating more buying power. Such conditions are favorable to sell the products more even at a much higher price. It denotes that there is a clear-cut chance of increased competition in the market as all the competing retail chains, jump with their full force to be the leader (Brea-Solis et al., 2015). In such conditions, Walmart should offer attractive discounts to its customers while selling the product. They should more concentrate on the visualization of their stores by making them clean, bright and readily available for proper mechanization as their competitor Target did during 2005 to 2007. Walmart should also make their TV commercials more attractive by launching favorite faces to gain more concentration from the target audience. As it has been noticed in the late nineties that, Walmart earned more revenue by adopting the smiley face campaign. Therefore, it should maintain it during the upward economic situations. Although the company should provide discounts, still the price should be reasonably high to achieve a good margin (Yee Yazdanifard, 2015). Moreover, to have a lead in the market share, the company should empower its activities like construction of buildings from recycled items, reduction of energy usage and transportation costs and also attract consumers for buying more green products. In the upward rise of the economic conditions, Walmart should maintain a healthy work culture for its employees (Anyon, 2014). They should do it by providing a reasonable pay structure to them. They should offer flexibility in shifts and leave, healthy work environment for women workers and a sufficient grooming to the entire workforce so that they can serve their customers in a better way (Truss et al., 2012). In February 2015, Walmart decided to invest $ 1 billion in training and grooming of the workers. The company should also enlarge the number of its associates which will spread their business throughout the globe. They should also develop a good relationship with the suppliers to ensure continuous delivery of products. Increasing the number of vendors will maintain the level of inventory in the stores meeting customers requirements. The company should also make an effort for the development of the manufacturing process so that more products can be launched (Anyon, 2014). They should advance for procuring renewable energy, should aim to reduce wastage and should start sustainability leaders shop to maintain their market share. References Anyon, J. (2014).Radical possibilities: Public policy, urban education, and a new social movement. Routledge. Brea Sols, H., Casadesus Masanell, R., Grifell Tatj, E. (2015). Business model evaluation: quantifying Walmart's sources of advantage.Strategic Entrepreneurship Journal,9(1), 12-33. Corporate.walmart.com,. (2016).Sustainability. Retrieved 24 February 2016, from https://corporate.walmart.com/global-responsibility/sustainability/ Steen, J. C. (2015). How Customer Shopping Motivation Influences Perceived Design of the Retail Environment. Truss, C., Mankin, D., Kelliher, C. (2012).Strategic human resource management. Oxford University Press. Yee, M., Rashad Yazdanifard, F. (2015). How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?.Global Journal of Management And Business Research,15(4).